Discover the Fascinating World of Motor Valley in Emilia-Romagna.

22 February 2024

2 minutes

The history of Emilia-Romagna is famously intertwined with a very strong mechanical and motor tradition.

How did it come about? Originally a land of farmers, the region has become an automotive icon thanks to technological developments throughout the twentieth century in agriculture and road vehicles. The new agricultural machinery began to stimulate the imagination and practicality of farmers in Emilia-Romagna, bringing them closer to the world of mechanics; many of them then reinvented themselves as mechanics and from there began a tradition that developed through the last century, giving birth to companies destined to mark the history of international automotive engineering.

These companies, were born from the ingenuity and initiative of names, who became protagonists in the history of Italian and world motoring: Gian Paolo Dallara, Enzo Ferrari, the Maserati Brothers, Horacio Pagani (Italian-Argentine), Ferruccio Lamborghini, Antonio Cavalieri Ducati and Giorgio Tazzari. The Land of Motors, now called Motor Valley, is the contemporary expression of this priceless territorial and cultural heritage

Thanks to these visionaries, four-wheel enthusiasts today can enjoy a compelling experience by visiting the historic headquarters and factories of the automotive giants. Many companies in the Motor Valley offer exclusive tours of their factories, where their stories are told in each one.

For a roots traveler, discovering its origins in Romagna, the Motor Valley means not only luxury vehicles but, also connecting with the rich cultural history of the Italian automotive industry. It is more than a journey through automotive history but, a deep connection to the cultural roots, traditional craftsmanship and innovation that have brought Emilia-Romagna to a unique place in the world.

Other news

  • 2 July - Day of Emilia-Romagna in the world

    Established in 2022 with the amendments to Regional Law no. 5/2015, the Day of Emilia-Romagna in the world aims to strengthen the identity of Emilia-Romagna people living abroad and strengthen relations with their land of origin. The date chosen is July 2, in memory of the tragedy of the ship Arandora Star sunk off the […]

  • Second Edition of the Folco Quilici Award for Short Films Announced for 2024

    The prestigious Folco Quilici Award for short films has announced its second edition, which will be held in 2024 during the International Film Festival. The event, organized by Cineclub Fedic Delta del Po in collaboration with various institutions and cultural bodies, will take place in the evocative locations of Comacchio and Ferrara. The competition will […]

  • Italea: the journey to the roots arrives at Casa Artusi

    Casa Artusi, a centre of gastronomic culture dedicated to Italian domestic cuisine, welcomes Italea Emilia-Romagna for a visit experience on the theme of the “journey to the roots”. It will do so next Friday, June 28 from 5 p.m., with the meeting with the roots tourism promotion program launched by the Ministry of Foreign Affairs […]

  • Are you familiar with MIGRER?

    The MIGRER Virtual Museum of Emigration is a meaningful and engaging project created by the Council of Emilia-Romanians Worldwide. This portal aims to connect and preserve the stories and experiences of people from Emilia-Romagna who have moved abroad, creating a bridge between the past and the present. The goal of nullifying distances, both spatial and […]