The history of Emilia-Romagna is famously intertwined with a very strong mechanical and motor tradition.

How did it come about? Originally a land of farmers, the region has become an automotive icon thanks to technological developments throughout the twentieth century in agriculture and road vehicles. The new agricultural machinery began to stimulate the imagination and practicality of farmers in Emilia-Romagna, bringing them closer to the world of mechanics; many of them then reinvented themselves as mechanics and from there began a tradition that developed through the last century, giving birth to companies destined to mark the history of international automotive engineering.

These companies, were born from the ingenuity and initiative of names, who became protagonists in the history of Italian and world motoring: Gian Paolo Dallara, Enzo Ferrari, the Maserati Brothers, Horacio Pagani (Italian-Argentine), Ferruccio Lamborghini, Antonio Cavalieri Ducati and Giorgio Tazzari. The Land of Motors, now called Motor Valley, is the contemporary expression of this priceless territorial and cultural heritage

Thanks to these visionaries, four-wheel enthusiasts today can enjoy a compelling experience by visiting the historic headquarters and factories of the automotive giants. Many companies in the Motor Valley offer exclusive tours of their factories, where their stories are told in each one.

For a roots traveler, discovering its origins in Romagna, the Motor Valley means not only luxury vehicles but, also connecting with the rich cultural history of the Italian automotive industry. It is more than a journey through automotive history but, a deep connection to the cultural roots, traditional craftsmanship and innovation that have brought Emilia-Romagna to a unique place in the world.